Award Submission System

AWARD STRATEGY

Award Identification Framework

Category	Award Types	Purpose	Examples
Industry	Best product, innovation	Credibility with buyers	[Industry] Awards, G2
Business	Best workplace, growth	Employer brand, credibility	Inc. 5000, Best Places to Work
Leadership	Executive recognition	Personal brand, company credibility	40 Under 40, Top CMO
Customer	Case study, success	Customer validation	Customer success awards
Technology	Innovation, breakthrough	Tech credibility	Tech awards, innovation lists

Prioritization Criteria

AWARD EVALUATION SCORECARD

AWARD: _______________
CATEGORY: _______________
DEADLINE: _______________

CRITERIA (Score 1-5):
Prestige/Recognition: _____
Audience Relevance: _____
Competitive Landscape: _____
Win Probability: _____
Usage Value (logos, PR): _____
Effort Required: _____

TOTAL SCORE: _____/30

PRIORITY: ☐ Must Submit ☐ Should Submit ☐ Consider ☐ Skip

NOTES:
_______________

Annual Award Calendar

Month	Awards Due	Category	Priority
January
February
March
April
May
June
July
August
September
October
November
December

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AWARD DATABASE TEMPLATE

Award Name	Category	Deadline	Fee	Past Winners	Our History	Status
						☐ Research ☐ Drafting ☐ Submitted ☐ Won/Lost

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SUBMISSION PROCESS

Application Content Library

AWARD APPLICATION CONTENT LIBRARY

Build these elements once, customize for each application:

COMPANY OVERVIEW:
☐ Boilerplate (50 words)
☐ Boilerplate (100 words)
☐ Boilerplate (250 words)
☐ Boilerplate (500 words)

KEY METRICS:
☐ Growth metrics (revenue, customers, etc.)
☐ Customer success metrics
☐ Market position data
☐ Employee metrics

DIFFERENTIATORS:
☐ Product/service differentiation
☐ Innovation highlights
☐ Customer approach
☐ Technology advantages

PROOF POINTS:
☐ Customer testimonials (approved for use)
☐ Case study summaries
☐ Third-party validation
☐ Media mentions

VISUALS:
☐ Logos (various formats)
☐ Product screenshots
☐ Team photos
☐ Office photos
☐ Executive headshots

Story Development Template

AWARD STORY TEMPLATE

CHALLENGE:
What problem did we solve? What was the situation before?
_______________

SOLUTION:
What did we do? How did we approach it?
_______________

INNOVATION:
What made our approach unique or new?
_______________

RESULTS:
What were the measurable outcomes?
• [Metric 1]
• [Metric 2]
• [Metric 3]

IMPACT:
Why does this matter? What's the broader significance?
_______________

SUPPORTING EVIDENCE:
• Customer quote: _______________
• Data point: _______________
• Third-party validation: _______________

Application Review Checklist

PRE-SUBMISSION CHECKLIST

☐ All required fields completed
☐ Word counts within limits
☐ Claims are specific and supported
☐ Metrics are accurate and verifiable
☐ Customer quotes approved for use
☐ Visuals are high-quality and appropriate
☐ Spelling and grammar checked
☐ Application reviewed by second person
☐ Deadline confirmed (including timezone)
☐ Confirmation received after submission

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MAXIMIZING WINS

Announcement Strategy

Timing	Action	Channel
Day of announcement	Social posts, internal email	LinkedIn, Twitter, Slack
Same week	Press release (if significant)	Wire, website
Following week	Blog post with story behind win	Website, newsletter
Ongoing	Add to sales materials	Decks, website, signatures

Press Release Template for Awards

FOR IMMEDIATE RELEASE

[COMPANY] NAMED [AWARD NAME] BY [AWARDING ORGANIZATION]

[Recognition type] recognizes [what it's for]

[CITY, STATE] – [DATE] – [Company name], [descriptor], today
announced it has been named [award] by [organization]. The award
recognizes [criteria/what it's for].

[Company] was selected [selection details - number of applicants,
evaluation criteria, etc.].

"[Quote about what this recognition means]," said [Name], [Title]
at [Company]. "[Statement connecting to company values/mission]."

[Details about the award program and evaluation]

[Optional: Quote from award organization or judge]

About [Company]
[Boilerplate]

Media Contact:
[Contact info]

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Logo Usage Guidelines

Usage	Approved	Requires Permission
Website	✓
Sales materials	✓
Email signatures	✓
Social media	✓
Press release	✓
Paid advertising		✓ Check with awarding org
Product packaging		✓ Check with awarding org

Sales Enablement Integration

AWARD SALES ENABLEMENT CHECKLIST

IMMEDIATE UPDATES:
☐ Add logo to website footer/homepage
☐ Add logo to sales deck (awards slide)
☐ Add logo to email signature template
☐ Update company boilerplate

CONTENT CREATION:
☐ Create announcement social posts
☐ Write blog post about the win
☐ Add to relevant case studies
☐ Update battlecards (vs. competitors)

TRAINING:
☐ Brief sales team on how to use
☐ Add to new hire onboarding
☐ Include in customer presentations
☐ Add to proposal templates

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TRACKING & ROI

Award ROI Assessment

Award	Cost	Time Investment	Wins	Usage Value	ROI Assessment
	$	hrs	Y/N		☐ High ☐ Medium ☐ Low

Annual Review Template

ANNUAL AWARD PROGRAM REVIEW

SUBMISSIONS:
Total applications: _____
Total wins: _____
Win rate: _____%
Investment (fees + time): $_____

RESULTS BY CATEGORY:
• Industry awards: _____ submitted, _____ won
• Business awards: _____ submitted, _____ won
• Leadership awards: _____ submitted, _____ won

VALUE GENERATED:
• Press mentions: _____
• Logo usage (estimate value): $_____
• Sales deal influence: $_____

LESSONS LEARNED:
• Strongest categories: _____
• Weakest categories: _____
• Process improvements: _____

NEXT YEAR PRIORITIES:
1. _____
2. _____
3. _____

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