CMO · Playbook · Intermediate · Saves 50+ hours
AI Video Production Playbook
A playbook for leveraging AI in video production across the workflow.
What's included
- AI-assisted scripting
- AI voice and avatar considerations
- AI editing tools and techniques
- AI-powered captioning and translation
- Quality assurance for AI video
- Disclosure requirements
Best used when
- Starting video production
- Scaling video content
- Reducing production costs
- Improving video efficiency
- Exploring AI video tools
The template
Overview
AI IN VIDEO WORKFLOW
| Stage | AI Application | Human Role |
|---|---|---|
| Ideation | Topic suggestions | Creative direction |
| Scripting | First drafts | Editing, voice |
| Production | B-roll generation | Filming, directing |
| Editing | Auto-editing, cuts | Review, refinement |
| Post | Captions, thumbnails | Quality check |
| Distribution | Optimization | Strategy |
AI-ASSISTED SCRIPTING
Script Generation Prompt
Write a video script for [topic].
Details:
- Length: [X minutes]
- Audience: [description]
- Tone: [professional/casual]
- Goal: [educate/promote/entertain]
Structure:
- Hook (10 seconds)
- Introduction (30 seconds)
- Main content ([X] points)
- CTA (15 seconds)
- Outro (10 seconds)
Include: Suggested visuals for each section
Script Quality Check
- Hook grabs attention
- Value is clear early
- Pacing feels natural
- CTA is specific
- Length matches target
AI VOICE & AVATAR
Voice Tools
| Tool | Use Case | Quality |
|---|---|---|
| ElevenLabs | Narration, voiceover | High |
| Murf | Explainer videos | High |
| Play.ht | Podcast-style | Medium |
| Resemble | Custom voice cloning | High |
Avatar Tools
| Tool | Use Case | Quality |
|---|---|---|
| Synthesia | Spokesperson videos | High |
| HeyGen | Multilingual | High |
| D-ID | Talking head | Medium |
When to Use AI Voice/Avatar
| Scenario | Recommendation |
|---|---|
| Internal training | Appropriate |
| Product demos | Carefully |
| Thought leadership | Not recommended |
| Customer testimonials | Never |
| Translations | Appropriate |
AI EDITING TOOLS
Tool Comparison
| Tool | Best For | Features |
|---|---|---|
| Descript | Text-based editing | Transcription, filler removal |
| Runway | Creative effects | AI generation |
| Kapwing | Quick social clips | Templates |
| Adobe Premiere (AI) | Professional editing | Auto-reframe |
| CapCut | Short-form | Trending effects |
AI Editing Features
| Feature | Time Savings | Quality Impact |
|---|---|---|
| Auto-captions | 80% | High |
| Silence removal | 60% | Medium |
| Auto-reframe | 50% | Medium |
| Scene detection | 40% | Low |
| Color matching | 30% | Medium |
CAPTIONING & TRANSLATION
Captioning Workflow
- Auto-generate captions
- Review for accuracy (80-95% accurate)
- Fix speaker names
- Correct technical terms
- Style formatting
- Export
Translation Options
| Approach | Quality | Cost | Speed |
|---|---|---|---|
| AI translation only | Medium | Low | Fast |
| AI + human review | High | Medium | Medium |
| Human translation | Very High | High | Slow |
| AI dubbing | Medium | Medium | Fast |
QUALITY ASSURANCE
Video QA Checklist
| Check | AI-Generated | Human Review |
|---|---|---|
| Script accuracy | Required | Required |
| Visual quality | N/A | Required |
| Audio sync | Required | Required |
| Caption accuracy | Required | Required |
| Brand alignment | N/A | Required |
Disclosure Requirements
| Element | Disclosure Needed |
|---|---|
| AI script | Not typically |
| AI voice | Yes |
| AI avatar | Yes |
| AI editing | Not typically |
| AI captions | No |
PRODUCTION EFFICIENCY
Time Comparison
| Stage | Traditional | With AI | Savings |
|---|---|---|---|
| Script | 4 hrs | 1 hr | 75% |
| Editing | 8 hrs | 3 hrs | 63% |
| Captions | 2 hrs | 0.5 hrs | 75% |
| Translation | 4 hrs | 1 hr | 75% |
| Total | 18 hrs | 5.5 hrs | 69% |
Frequently asked questions
What is the AI Video Production Playbook?
A playbook for leveraging AI in video production across the workflow.
Who is the AI Video Production Playbook for?
It is built for CMOs and their teams working on AI Marketing. The AI coach adapts it to your company, stage, and goals.
What's included in the AI Video Production Playbook?
2 working sections: Overview; Tool Comparison.
How long does the AI Video Production Playbook take to use?
It saves roughly 50+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the AI Video Production Playbook free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the AI Video Production Playbook?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.