CMO · Playbook · Advanced · Saves 60+ hours
AI Marketing Team Training Program
A training program for upskilling marketing teams on AI tools and techniques.
What's included
- Curriculum design
- Training modules
- Hands-on exercises
- Certification framework
- Ongoing learning program
- Skill assessment
Best used when
- Upskilling marketing team
- Building AI capabilities
- Onboarding new hires
- Creating learning programs
- Standardizing AI use
The template
Overview
CURRICULUM OVERVIEW
Learning Tracks
| Track | Audience | Duration |
|---|---|---|
| AI Foundations | All marketers | 2 hours |
| Content Creation | Content team | 4 hours |
| Analytics & Insights | Analytics team | 4 hours |
| Advanced Applications | Power users | 8 hours |
Learning Objectives
| Level | By Completion |
|---|---|
| Foundations | Understand AI basics, ethics, limitations |
| Intermediate | Use AI tools for daily tasks |
| Advanced | Build workflows, train others |
MODULE 1: AI FOUNDATIONS
Topics Covered
| Topic | Duration | Format |
|---|---|---|
| What is AI (for marketers) | 20 min | Video |
| AI in marketing overview | 20 min | Presentation |
| Ethics and responsibility | 30 min | Discussion |
| Our AI policies | 20 min | Document review |
| Tool introduction | 30 min | Demo |
Assessment
- Can explain AI basics
- Understands company AI policy
- Knows when to use/not use AI
MODULE 2: PROMPT ENGINEERING
Topics Covered
| Topic | Duration | Format |
|---|---|---|
| Prompt structure basics | 30 min | Workshop |
| Effective prompts | 30 min | Examples |
| Iterating and refining | 30 min | Practice |
| Prompt templates | 30 min | Library review |
Prompt Engineering Checklist
Good prompts include:
[ ] Clear task description
[ ] Context and background
[ ] Specific requirements
[ ] Format instructions
[ ] Examples (if helpful)
[ ] What to avoid
Practice Exercise
Transform this weak prompt:
"Write a blog post about AI"
Into a strong prompt that includes:
- Specific topic and angle
- Target audience
- Tone and length
- Format requirements
MODULE 3: CONTENT CREATION
Topics Covered
| Topic | Duration | Format |
|---|---|---|
| AI-assisted research | 30 min | Demo |
| Outline generation | 30 min | Workshop |
| First draft creation | 45 min | Practice |
| Human editing process | 45 min | Workshop |
| Quality assurance | 30 min | Checklist review |
Hands-On Exercise
Create a blog post using the AI workflow:
- Generate research with AI
- Create outline with AI
- Generate first draft
- Human edit and enhance
- Quality check
MODULE 4: ANALYTICS & INSIGHTS
Topics Covered
| Topic | Duration | Format |
|---|---|---|
| AI analytics tools | 30 min | Demo |
| Data preparation | 30 min | Workshop |
| Generating insights | 45 min | Practice |
| Validating AI findings | 30 min | Discussion |
| Reporting with AI | 30 min | Demo |
CERTIFICATION FRAMEWORK
Certification Levels
| Level | Requirements | Badge |
|---|---|---|
| Certified | Complete foundations + 1 track | Bronze |
| Proficient | Complete 2+ tracks + project | Silver |
| Expert | All tracks + mentor others | Gold |
Certification Assessment
| Criterion | Passing Score |
|---|---|
| Knowledge quiz | 80% |
| Practical exercise | 70% |
| Ethics scenario | 100% |
ONGOING LEARNING
Monthly Activities
| Activity | Frequency | Format |
|---|---|---|
| New tool demos | Monthly | Live session |
| Prompt sharing | Weekly | Slack channel |
| Best practices | Monthly | Newsletter |
| Office hours | Weekly | Drop-in |
Learning Resources
- Internal prompt library
- AI tool documentation
- Industry newsletters
- Peer learning sessions
Frequently asked questions
What is the AI Marketing Team Training Program?
A training program for upskilling marketing teams on AI tools and techniques.
Who is the AI Marketing Team Training Program for?
It is built for CMOs and their teams working on AI Marketing. The AI coach adapts it to your company, stage, and goals.
What's included in the AI Marketing Team Training Program?
5 working sections: Overview; MODULE 1: AI FOUNDATIONS; MODULE 2: PROMPT ENGINEERING; MODULE 3: CONTENT CREATION; MODULE 4: ANALYTICS & INSIGHTS.
How long does the AI Marketing Team Training Program take to use?
It saves roughly 60+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the AI Marketing Team Training Program free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the AI Marketing Team Training Program?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.