CMO · Playbook · Advanced · Saves 100+ hours
AI Content Production Workflow
A complete workflow for using AI in content production while maintaining quality and authenticity.
What's included
- Workflow Design
- AI-assisted research
- AI-assisted outlining
- AI-assisted first drafts
- Human editing and refinement
- Quality assurance checks
- Quality Standards
- Authenticity checklist
- Factual verification process
- Voice consistency checks
- Originality requirements
- Efficiency Metrics
- Time savings tracking
- Quality maintenance monitoring
- Output volume optimization
Best used when
- Setting up content workflows
- Scaling content production
- Training content team on AI
- Maintaining quality with AI
- Measuring AI impact
The template
Overview
WORKFLOW OVERVIEW
Step 1: Brief → Step 2: Research → Step 3: Outline →
Step 4: Draft → Step 5: Edit → Step 6: Review → Step 7: Publish
AI Involvement by Step
| Step | AI % | Human % | Tools |
|---|---|---|---|
| Brief | 10% | 90% | Human defines |
| Research | 80% | 20% | Claude, ChatGPT |
| Outline | 60% | 40% | Claude, ChatGPT |
| Draft | 50% | 50% | Claude, ChatGPT |
| Edit | 20% | 80% | Human lead |
| Review | 10% | 90% | Human approval |
| Publish | 0% | 100% | Human action |
STEP 1: BRIEF CREATION
Brief Template
| Element | Description | Human Input |
|---|---|---|
| Topic | Main subject | Required |
| Angle | Unique perspective | Required |
| Audience | Target reader | Required |
| Goal | What success looks like | Required |
| Format | Blog, email, etc. | Required |
| Length | Word count target | Required |
| Keywords | SEO targets | Required |
| Sources | Reference material | Recommended |
STEP 2: AI-ASSISTED RESEARCH
Research Prompt Template
I'm writing a [format] about [topic] for [audience].
Please help me research:
1. Key statistics and data points
2. Common challenges/pain points
3. Best practices
4. Expert perspectives
5. Counter-arguments
Please cite sources where possible.
Research Quality Check
- Statistics verified from original source
- Data is recent (within 2 years)
- Multiple perspectives included
- Industry-specific examples found
STEP 3: AI-ASSISTED OUTLINE
Outline Prompt Template
Based on this research [paste research], create an outline for a
[format] that:
- Hooks the reader with [angle]
- Addresses [pain point]
- Provides [value]
- Ends with [CTA]
Audience: [audience description]
Length: [word count]
Outline Review
- Logical flow
- Unique angle present
- Reader value clear
- Matches brief requirements
STEP 4: AI FIRST DRAFT
Draft Prompt Template
Using this outline, write a first draft that:
- Uses [brand voice] tone
- Includes specific examples
- Avoids jargon unless defined
- Uses short paragraphs
- Includes subheadings
[Paste outline]
Additional context: [paste any specific points]
Draft Rules
| Do | Don't |
|---|---|
| Give context | Expect perfection |
| Break into sections | Dump entire brief |
| Iterate with feedback | Publish first output |
| Save good outputs | Lose prompts that work |
STEP 5: HUMAN EDITING
Editing Checklist
| Check | Status |
|---|---|
| Accuracy - All facts verified | [ ] |
| Voice - Matches brand guide | [ ] |
| Originality - Not generic | [ ] |
| Value - Truly helpful | [ ] |
| Flow - Reads naturally | [ ] |
| CTAs - Clear and compelling | [ ] |
Editing Process
- Read entirely without editing
- Check against brief
- Verify all claims
- Add human insights
- Polish voice and flow
- Final proofread
STEP 6: QUALITY REVIEW
Quality Scorecard
| Dimension | Score (1-10) |
|---|---|
| Accuracy | /10 |
| Originality | /10 |
| Usefulness | /10 |
| Readability | /10 |
| Brand alignment | /10 |
| Total | /50 |
Threshold: Must score 40+ to publish
EFFICIENCY TRACKING
| Metric | Before AI | With AI | Savings |
|---|---|---|---|
| Research time | hrs | hrs | % |
| Outline time | hrs | hrs | % |
| Draft time | hrs | hrs | % |
| Total time | hrs | hrs | % |
| Quality score | /50 | /50 | +/- |
Frequently asked questions
What is the AI Content Production Workflow?
A complete workflow for using AI in content production while maintaining quality and authenticity.
Who is the AI Content Production Workflow for?
It is built for CMOs and their teams working on AI Marketing. The AI coach adapts it to your company, stage, and goals.
What's included in the AI Content Production Workflow?
7 working sections: Overview; STEP 1: BRIEF CREATION; STEP 2: AI-ASSISTED RESEARCH; STEP 3: AI-ASSISTED OUTLINE; STEP 4: AI FIRST DRAFT; STEP 5: HUMAN EDITING; STEP 6: QUALITY REVIEW.
How long does the AI Content Production Workflow take to use?
It saves roughly 100+ hours versus building from scratch. Our AI coach can tailor the playbook to your situation in minutes, then hand you a step-by-step plan.
Is the AI Content Production Workflow free?
Yes. You can read the full playbook and start getting coached through it for free. Sign in to save your tailored version and track your next steps.
How does the AI coach help with the AI Content Production Workflow?
The coach teaches you the framework, asks a few questions about your business, tailors the playbook to you, and gives you measurable next steps to execute.