MONITORING SETUP
What to Monitor
| Category |
Signals |
Tools |
| Website |
Messaging, pricing, features |
Visualping, Diffchecker |
| Content |
Blog, resources, keywords |
SEMrush, Ahrefs |
| Social |
Posts, engagement, ads |
Brandwatch, SpyFu |
| Hiring |
Job postings, team growth |
LinkedIn, Indeed |
| News |
Press releases, mentions |
Google Alerts, Mention |
| Reviews |
G2, Capterra, TrustRadius |
Review sites, alerts |
Competitor List
| Competitor |
Priority |
Monitoring Level |
| Direct competitor 1 |
High |
Full monitoring |
| Direct competitor 2 |
High |
Full monitoring |
| Adjacent competitor |
Medium |
Key signals |
| Emerging threat |
Medium |
Watch list |
AI-POWERED ANALYSIS
Analysis Prompt
Analyze this competitive intelligence:
[paste data: website copy, social posts, etc.]
Provide:
1. Key messaging themes
2. Value proposition summary
3. Target audience signals
4. Differentiation claims
5. Potential weaknesses
6. Recommended responses
Competitive Analysis Framework
| Dimension |
Us |
Competitor A |
Competitor B |
| Positioning |
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| Key differentiator |
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| Target audience |
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| Pricing model |
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| Strengths |
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| Weaknesses |
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ALERT CONFIGURATION
Alert Types
| Alert |
Trigger |
Priority |
| Pricing change |
New pricing detected |
High |
| New feature |
Product update announced |
High |
| Leadership change |
Executive hire/departure |
Medium |
| Funding round |
Press release |
High |
| Campaign launch |
New ads detected |
Medium |
| Content publish |
New blog/resource |
Low |
Alert Setup
| Tool |
Coverage |
Setup |
| Google Alerts |
News, web |
"[competitor]" + keywords |
| Visualping |
Website changes |
Key pages |
| SpyFu |
Ad changes |
Competitor domains |
| Feedly |
Content |
RSS feeds |
REPORT AUTOMATION
Weekly Competitive Report
| Section |
Content |
AI Role |
| Summary |
Key developments |
Generate draft |
| Website changes |
Messaging updates |
Detect + summarize |
| Content analysis |
New content themes |
Summarize + analyze |
| Social activity |
Engagement highlights |
Aggregate + analyze |
| Recommendations |
Suggested responses |
Draft suggestions |
Report Prompt
Generate a competitive intelligence summary from this data:
[paste monitoring data]
Include:
- 3-5 key takeaways
- Most significant changes
- Potential implications for us
- Recommended actions
- Watch items for next week
INSIGHT SYNTHESIS
Insight Categories
| Type |
Example |
Action |
| Messaging shift |
New positioning |
Update our messaging |
| Feature gap |
They launched X |
Evaluate roadmap |
| Market signal |
Targeting new segment |
Assess opportunity |
| Vulnerability |
Negative reviews |
Exploit in sales |
Strategic Questions
- What are competitors doing that we should consider?
- What are they NOT doing that we could exploit?
- Where are they winning and why?
- Where are they losing and why?
ACTION RECOMMENDATIONS
Response Matrix
| Signal |
Response |
Timeline |
| Price drop |
Evaluate positioning |
1 week |
| New feature |
Assess and roadmap |
2 weeks |
| Ad campaign |
Monitor and analyze |
Ongoing |
| Messaging change |
Update battlecards |
1 week |